Crowdfunding: Anatomy and aftermath of one trash-y story
Crowdfunding, while not a tool in the technical sense, may turn out to be an indispensable business tool in the new ecosystem of journalism. While the idea of getting many people to donate small amounts of cash to fund a project is not new — charities do it, political campaigns do it — some forward-thinking journalists and entrepreneurs are starting to apply the same crowdfunding concept to the news.